BYD Atto 3 secures 1000 pre-order in 1 week in South Korea

According to Weibo, it’s reported that BYD has secured 1000 pre-orders for its Atto 3 model in the South Korean market. This comes just a week after the brand officially launched in the country.

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On January 16, BYD officially launched in South Korea. Initially, the Atto 3 will be launched, and following on from the SUV will be the Seal sedan and Sealion 7 SUV. Deliveries of the Atto 3 to customers are expected to begin in mid-February.

The car is available in two configurations: Standard and Plus. Prices start at 31 million won (21,650 USD) for the Standard version, while the Atto 3 Plus is priced at 33 million won (23,050 USD).

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It’s reported that 90% of the pre-orders have been for the Plus version. Sales of the Seal and Sealion 7 will begin later this year. BYD will likely monitor their reception before adding additional models to the market.

Both versions of the Atto 3 (see specs) available in South Korea use a 60.48 kWh battery with a quoted range of 321 km for the market. The car uses a 150 kW electric motor and has a 0-100 km/h acceleration time of 7.3 seconds.

BYD has cooperated with six officially authorized dealers and opened 15 showrooms and 11 service Centers across South Korea.

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BYD has been selling commercial vehicles in the South Korean market since 2016. Although this is the first time the company has sold cars in the South Korean market, the company is no stranger to the North Korean market.

Way back in 2011, we reported on BYD F6 cars being used as police cars during Kim Jong-il’s funeral. And more recently a rebadged BYD Han EV has been advertised in the market.

Source: Fast Technology