Ferrari's first all-electric model, the Luce, is experiencing surging demand in China. According to recent reports, new customer orders are now being scheduled for 2027 production, as the company's global 2026 allocation is already fully subscribed.
A July 29 report from the Financial Times, citing anonymous sources, indicated that Ferrari's planned production of fewer than 500 Luce units for 2026 was allocated within two months of the model's debut in May. On July 30, Chinese outlet Sina, citing domestic media, reported that China market orders have exceeded 500 units. Ferrari has not confirmed this figure or provided a regional sales breakdown.
China as a Key Launch Market
Ferrari held the Asian premiere of the Luce in Shanghai on June 26, announcing a starting price of 3,988,000 yuan (approximately $580,000 USD) for the Chinese market, excluding optional equipment, registration costs, and local fees. In Europe, the Luce starts at €550,000 (around $630,000 USD) before taxes and options. The lower nominal price in China reflects regional pricing differences and EV-related tax treatment, not a strategy to target local competitors.
Field investigations revealed that authorized retailers are requesting non-refundable deposits of 400,000 to 500,000 yuan ($58,000 to $73,000 USD). Newly placed orders are reportedly quoted for delivery in the third quarter of 2027.
A red Ferrari Luce was also photographed on public roads in downtown Guangzhou. Multiple images shared by Chinese automotive Weibo blogger Sun Shaojun show the vehicle being transported through the city, contrasting with Ferrari's official promotional materials.
Clarification on Early '88-Unit Sellout' Reports
Following the Shanghai debut, several Chinese media reports claimed that an initial allocation of 88 Luce units was reserved within 72 hours. However, field investigations by Jiemian News found that the 88-unit figure referred to dealer allocation quotas, not confirmed customer deliveries tied to individual production vehicles. The exact number of completed customer contracts has not been disclosed.
As of late July, investigators also reported that Ferrari dealerships in Beijing, Shanghai, Guangzhou, and Shenzhen did not have production Luce vehicles available for customer test drives. Only engineering prototype roadshow units were reportedly circulating.
Confirmed Specifications
Ferrari equips the Luce with an 800V electrical architecture, a 122 kWh battery pack (115 kWh usable capacity), and a quad-motor all-wheel-drive system producing 772 kW (1,035 hp) and 990 Nm of torque. Ferrari claims the model accelerates from 0–100 km/h in 2.5 seconds, reaches 310 km/h, achieves a WLTP range of 530 km, supports 350 kW DC charging, and completes a 10–80% charge in about 23 minutes. These figures remain manufacturer claims pending independent testing.
The Luce also simulates internal-combustion engine noises based on information from motor vibrations. Ferrari has denied speculation that Luce purchases are required to gain access to future limited-production V12 models, stating there is no mandatory tie-in sales policy. The company has set a long-term target of producing around 2,500 Luce units through 2030, representing a small share of Ferrari's overall production. While reports indicate significant early demand from China, Ferrari has not released official regional sales or delivery data.
