Freelander, the new-energy vehicle brand created by Chery Jaguar Land Rover, has announced an ambitious mid-term sales target of over 300,000 units annually within the next three to five years. The announcement comes just before the company opens pre-sales for its first production model, the Freelander 8, on August 10.
According to Freelander Global CEO Wen Fei, as reported by Daily Economic News, the annual goal is divided equally between domestic and international markets, with each expected to contribute 150,000 units. These figures represent internal targets, not projections or confirmed sales figures.
The sales objective follows the start of mass production for the Freelander 8, with the first vehicle rolling off Chery Jaguar Land Rover's Changshu production line on July 30. Wen indicated that this model is expected to establish the brand's initial sales foundation, targeting 5,000 to 8,000 units per month. He described 10,000 units monthly as a stretch goal rather than a baseline expectation.
Freelander plans to introduce six models over the next five years, covering extended-range electric, plug-in hybrid, and battery-electric powertrains. The future lineup will follow a "1+3" product strategy, which includes China left-hand-drive, global left-hand-drive, European-specification, and right-hand-drive variants. Wen also noted that the brand has received independent decision-making authority from its shareholders, Chery and Jaguar Land Rover, although the legal scope of this arrangement has not been disclosed.
The production milestone arrives as Chery Jaguar Land Rover continues restructuring its Changshu operations. The plant, which opened in 2014 with an annual capacity of 200,000 vehicles, previously manufactured Jaguar Land Rover models for the Chinese market. Production of locally built internal combustion engine vehicles ended after Chery Jaguar Land Rover's annual sales fell to about 26,000 units in 2025.
China EV DataTracker data showed that Land Rover recorded 3,283 retail deliveries in China in June 2026, up from 997 in May. This increase followed a significant discount campaign for the China-made Range Rover Evoque L, with the model's price reduced by 229,800 yuan (34,040 USD) in China. Previous reporting attributed the higher June deliveries to clearance pricing of remaining locally produced internal combustion engine models before the Changshu plant transitioned to Freelander production. The June result indicates a short-term impact from inventory clearance and price reductions rather than a clear indication of sustained demand growth.
Regulatory filings show the Freelander 8 measures 5,118 mm in length and rides on a 3,040 mm wheelbase. The extended-range SUV combines a 60.33 kWh CATL battery with a 1.5-litre turbocharged range extender, providing a CLTC pure-electric driving range of 221 km. The vehicle is also equipped with Qualcomm's Snapdragon 8397 cockpit processor and Huawei's Qiankun ADS 5 driver-assistance system using a 896-line LiDAR sensor.
Separately, Freelander said it plans to establish a presence in more than 90 countries over the next five years through a retail network of more than 1,100 locations. The 300,000-unit figure remains the brand's medium-term commercial target. The next milestone is the August 10 opening of pre-sales for the Freelander 8, which will provide the first market response to Freelander's product strategy.
